Workshop to Develop Marketing Funnel: Life Science & Biotech Edition (B2B)

Service description

This course helps Biotech, Life Science, and Pharma professionals create a high-performing, data-driven marketing funnel. Over two intensive days, participants will learn how to attract, nurture, and convert leads while aligning marketing efforts with scientific buyer behaviour and industry-specific challenges. The course covers essential lead generation strategies, including SEO, content marketing, LinkedIn, and paid ads, followed by advanced nurturing and sales enablement techniques to move leads down the funnel. Participants will also explore data analytics, key performance metrics, and ROI tracking to optimise marketing efforts. The outcomes of the service are, i) Develop a structured, data-driven marketing funnel for biotech & life sciences, ii) Understand how to align marketing efforts with scientific buyer behaviour , iii) Gain practical, industry-specific marketing strategies, and iv) Walk away with a customised funnel strategy for your company.

Sector

Sector agnostic

Technology Readiness Level

TRL 1 – Basic principles observed

TRL 2 – Technology concept formulated

TRL 3 – Experimental proof of concept

TRL 4 – Technology validated in lab

TRL 5 – Technology validated in relevant environment

TRL 6 – Technology demonstrated in relevant environment

TRL 7 – System prototype demonstration in operational environment

TRL 8 – System complete and qualified

TRL 9 – Actual system proven in operational environment

Financial requirements

The 2-day workshop price is €6300 excl. tax for a maximum of 30 attendees.
Enrolling more participants from the company will enhance the programme’s impact on the organisation. The price does cover online training costs. For in-person training, additional costs for travel and accommodation occur. Also, for in-person courses, the organisation booking this training is responsible for organising rooms, lunch, and coffee. Contact us for a tailored, obligation-free proposal to fit your organisation’s needs.

Disclaimer related to service

While our workshops are designed to provide valuable insights and guidance, the success of implementing strategies discussed during the workshop may vary depending on individual circumstances and external factors beyond our control. Additionally, any references to past performance or success stories are for illustrative purposes only and should not be construed as a guarantee of future results.

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Service ID

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