This service targets innovative startup/scale up ventures (mainly digital/deeptech at large, but also potentially in other fields such as the energy, greentech or blue economy sectors). The service encompasses a study with a solid vision of the business potential of the venture. The activities include: (1) a deep market assessment including market dynamics, competitive analysis, opportunities and threats, (2) a detailed strategic positioning with market targets, differentiation components, competitive advantage, (3) a consistent "business story" consisting of defining go-to-market steps, business model, resources and partnerships. The goal is to provide innovative ventures a comprehensive long-term view of their business, tools for keeping focus and for avoiding strategic mistakes, clear and fruitful implementation plans for building up value as soon as possible. The assignment can be delivered in several modules along several weeks/months depending on each specific client needs. It will include market/competitive data research, strategic assessment, formulation of key strategy pillars, and implementation planning. The mission will combine (a) preparation of supporting documents (slides, spreadsheets, reports), (b) small-size workshops for sharing analytical tools and strategic assessments and defining business orientations, (c) a final presentation of the study to the client. The deliverable will be a 20-30 word/pdf document, a 15-20 presentation and potentially some annexes (tables, diagrams, graphs).