Healthcare Market Discovery and Initial Market Validation is a tailored service for EIC beneficiaries and Seal of Excellence holders, which is designed to empower EIC beneficiaries in understanding and quantifying the potential of relevant European markets. Our comprehensive approach provides in-depth analysis and validation directly engaging a network of local experts and healthcare professionals. The overall goal of this service is to obtain a direct product/service validation from healthcare professionals and experts in the respective market of interest and consequently open doors for further adoption and fulfilling conditions for reimbursement and/or commercialisation. The beneficiaries will get personalised support according to their needs, offering a diverse range of service components: a) A country overview, tackling the market segments, submarkets and market structure; b) The competitor’s benchmark; c) Landscape of leading institutions; d) Framework principles of financial and reimbursement system organisation; e) Segmentation of customer base; f) Refining the value proposition by implementing the concepts, terms and language used by local payers and decision makers; g) Quantifying market opportunity by access to local data interpreted by an expert analyst. The service will be conducted online, but a hybrid format is also possible if needed
Needs Assessment Fee: A non-refundable fee of €3,000 (plus VAT if applicable) is required upfront for the Needs Assessment conducted by EIT Health, which evaluates the EIC beneficiary’s concrete market access requirements. If you are interested in combining this service with Service ID EP30S2, a single Needs Assessment will be conducted to cover both services.
Service Fee: Following the Needs Assessment, EIT Health may, at its sole discretion, provide a customised offer to the EIC beneficiary based on the assessment results. This offer will be tailored to the EIC beneficiary’s specific market entry needs and requested service components. Accordingly, the total service fee may vary and is estimated to range from €4,000 to €21,000, depending on the innovation, healthcare sector, and targeted geographical market.
This service is carried out in collaboration between EIT Health and specific market-specialised partner entities, who offer market access services within the local market of your interest. The market offer currently includes EU key regions such as Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Switzerland, and the UK. If you are interested in expanding to other EU markets not listed here, please let us know, and we will explore how we can support your market entry needs.
Internationalisation
Are you in doubt if this is the right service for you, or do you want to get more information about the service? Get in touch with the EIC Partner providing this service through this query form!
Is this the service you are looking for? If so, you can apply to the service through EIC ACCESS+! Eligible applicants can also get co-funding through the EIC ACCESS+ initiative. Find out more on the project webiste.
Receive up to €60,000 in grants, covering up to 50% of the costs, to access specialised services from the EIC Service Catalogue. Learn more on the EIC ACCESS+ website.