Market Study and Go-to-Market Strategy

This tailored market study and go-to-market strategy service is directed to EIC Pathfinder, Transition and Accelerator beneficiaries seeking to turn deeptech innovations into credible market opportunities, strategic positioning and actionable commercial roadmaps. The service is adapted to each beneficiary's maturity level, strategic priorities and commercial readiness, from early application exploration to European deployment and commercial acceleration.

Depending on the beneficiary's needs, the service may include the identification and comparison of potential application fields, prioritization of attractive market segments, market sizing, stakeholder and value chain mapping, analysis of customer needs, adoption drivers and barriers, benchmarking of competing solutions, and clarification of the value proposition. It also supports go-to-market strategy design, including beachhead market selection, route-to-market options, pricing and business model assumptions, partnership strategy, sales process, pilot deployment, European expansion priorities and commercial scale-up pathways.

The methodology combines desk research, competitive and regulatory analysis, market modelling, strategic workshops and targeted interviews with potential customers, industrial partners, experts, investors or end-users. Outputs include evidence-based market insights, prioritization matrix, competitive positioning, customer pain point analysis, business model recommendations and a practical go-to-market roadmap.

Our team has already successfully supported several EIC beneficiaries, both upstream of their applications and during their development.

At the end of the service, beneficiaries will know where and how to enter the market, how to position their solution, which partners and customers to target, and how to structure their next commercial, fundraising or deployment steps. The service can be delivered online, onsite or in hybrid format, as an individual assignment.