Research indicates that most executives leave value unclaimed during negotiations, often without realising it and this stems from the tendency to view negotiations as mere tactical exercises focused on power and persuasion. In essence, a negotiation is fundamentally a problem that needs a collaborative solution involving two or more parties. A shift in mindset is necessary to unlock the full potential of negotiations; they should be approached with a problem-solving perspective. EIC beneficiaries will discover that to maximise value, they must move beyond simplistic tactical methods centered on power and persuasion. In reality, negotiations involve three dimensions (3D), encompassing three interconnected areas: strategic, creative, and tactical. To become effective negotiators, individuals must grasp this framework and learn to navigate these areas concurrently. Strong communication and cultural awareness are essential skills that enhance negotiation effectiveness. In the context of negotiations, the manner of communication (HOW) is just as crucial as the strategic content (WHAT). Throughout our sessions, EIC beneficiaries will learn the three essential steps of effective communication, along with strategies for building trust and managing emotions during conflicts.