Market Expansion for Sustainable Innovators

This service is designed for EIC Accelerator and Transition beneficiaries seeking to expand their sustainable innovations into international markets. It is particularly relevant for startups and SMEs in the fields of green tech, circular fashion, and eco-luxury that are developing a product at TRL 5 or above and looking to enhance their commercial readiness. Delivered over a five-month period, the service provides targeted support in international market prospecting, including identification of potential partners and buyers, localisation of brand positioning, and preparation of tailored communication materials for market expansion. EIC beneficiaries also receive strategic visibility opportunities through curated participation in exhibitions and international showcases, facilitated via Brand Creatives' expert network. The support is delivered in a hybrid format, combining individual online sessions and in-person meetings in Paris or other relevant locations. Experts involved include Brand Creatives' in-house consultants as well as selected external mentors with experience in luxury retail, fashion distribution, innovation, and product development. The aim is to help beneficiaries align their product narrative and go-to-market strategy with specific regional contexts while developing concrete leads and enhancing visibility in target markets. During the service, Brand Creatives may also explore the potential for longer-term collaboration with selected EIC beneficiaries whose business vision aligns with its own mission for sustainable and impact-driven innovation.  A first collaboration is foreseen with Raiku Packaging, with the aim of supporting the internationalisation of their novel products, particularly in the French market where Brand Creatives is specialised and maintains a strong network of buyers and partners.