Business Planning service
Brand, Narrative & Market Communication for Deep-Tech Innovators
Provided by Glitch Shop SRL · Romania
Service description
This service helps EIC beneficiaries translate complex technologies, research outcomes or innovation projects into clear brand, market and stakeholder communication. Glitch works with the beneficiary to clarify positioning, audiences, value proposition, narrative, messaging and the communication assets needed for market readiness.
Depending on scope, the service can include brand strategy, naming, messaging framework, visual identity or identity refresh, website structure and content, pitch or sales materials, stakeholder narratives, branded templates, launch communication assets and practical guidelines for internal use.
The service is suited to EIC Transition and EIC Accelerator beneficiaries preparing for launch, commercialisation, fundraising, partnerships, public communication or internationalisation. It focuses on turning technical or research-driven innovation into credible, distinctive and usable communication for customers, investors, partners and wider audiences.
Service timelines depend on the agreed scope, beneficiary availability and approval rounds. A typical sprint takes 2 to 3 weeks, a core brand and narrative project takes 6 to 8 weeks, and a full communication system can take 8 to 12 weeks. Final deadlines are agreed before contracting. Service availability is subject to Glitch team capacity at the time of request.