Ethical AI Branding is a strategic communication service that helps tech startups and scaleups build transparent, trustworthy, and compliant AI brands. It focuses on transparent messaging, explainable AI communication, and inclusive brand narratives. The service is delivered over 6 weeks, with weekly workshops and strategy sessions tailored to each organisation’s needs. This service is designed for AI startups, tech scaleups, and social enterprises developing AI products and digital solutions. It is particularly relevant for AI product managers, marketing teams, compliance officers, and leadership teams in sectors such as FinTech, HealthTech, EdTech, and Social Impact Technology. The goal is to help organisations build credible AI brands by integrating AI ethics, transparency, and inclusivity into their communication strategies, ensuring compliance with AI regulations and enhancing user trust.  The service has 3 phases - Phase 1: Brand Audit & Strategy (Week 1-2) – Assessment of existing brand communication and strategic alignment with AI ethics standards. Phase 2: Messaging Framework (Week 3-4) – Development of transparent messaging strategies and explainable AI communication. Phase 3: Implementation & Feedback (Week 5-6) – Real-world testing of messaging and feedback loops for continuous improvement. The activities include, Workshops on ethical communication, transparent messaging, and inclusive narratives; Mentorship and Coaching by in-house branding strategists and AI ethics experts; and Ethical Brand Audits to ensure alignment with AI regulations and ethical standards. The expected outcome is for organisations to develop trustworthy AI brands with transparent messaging and ethical communication strategies, building user trust and compliance. The service is delivered in a hybrid format, combining virtual strategy workshops and on-site brand audits at GoodTech Living Lab.