This service provides tailored support to help EIC beneficiaries articulate and deliver clear compelling messages about their innovation with clarity, strategy, and impact. The service adapts to the project's TRL ensuring relevance across all stages from proof of concept to commercial scale up. 
Scope includes:
(a) Positioning & Value Proposition Development: Define what makes your innovation unique, relevant, and frame it in a way that builds credibility and resonates with stakeholders, including investors, industry partners, procurers and customers. 
(b) Target Audience & Messaging Strategy: Identify key stakeholder groups and tailor messages that align with their priorities and expectations, supporting more effective outreach and ecosystem engagement. 
(c) Content & Channel Strategy: Design a content strategy optimised for impact, leveraging digital media, event, and thought leadership to build visibility across local and global innovation ecosystems. 
(d) Integrated Communication Roadmap: Develop a staged, TRL-aligned plan to improve awareness and understanding of your innovation over time, from short term visibility to long term stakeholder positioning. 
(e) Execution & Delivery Support: Support the creation and refinement of strategic materials - such as investor decks, one-pagers, press kits, web content or videos to ensure message consistency and professional on brand presentation across formats. 

Outcomes of the service are, a) A strategic, TRL-tailored communication plan aligned with project goals, b) A clear, engaging story that supports stakeholder understanding and innovation uptake, c) Greater visibility across digital channels and innovation ecosystems, d)  Content aligned with EIC communication expectations and TRL stage, and e) Enhanced credibility with partners, investors, and end-users.