This is a 60-80 hour service directed towards EIC beneficiaries, regardless of the sector these innovators operate in. The goal of the market analysis is to provide a data-driven understanding of the market landscape to guide strategic decisions. The service measures market size, growth potential, key segments for the EIC beneficiary’s technology application, value chain/supply chain positioning, and potential products/services segmentation. The service examines market dynamics, drivers and barriers, benchmarks competitors, and identifies potential customers to refine the technology’s unique value proposition. It is delivered by in-house analysts and consultants. The service begins with a three-to-four-hour face-to-face session designed to develop a deep understanding of the technology, its value proposition, and the EIC beneficiary’s goals. The market analysis, which has the form of a written report, is then structured around the following chapters: Sizing the market (current and projected demand, trends, and dynamics), Benchmarking competitors (their offerings, positioning, and IP landscape),  Identifying potential customers (their needs, pain points, and decision-making criteria), Mapping the value chain and supply chain to define where the technology fits, Segmenting potential products/services to assess commercialization opportunities. Depending on the EIC beneficiary’s needs, additional chapters can be included in the report, such as: a) Patent activity analysis: A review of the patent landscape to identify trends in filings and assess the strength of competitors' IP portfolios. b) International trade analysis: An assessment of global trade flows, import/export data, and the identification of international markets. c) Regulatory review.