This is a three-month Finance Advisory Service designed to support entrepreneurs and early-stage companies in effective planning and capitalising on their research outcomes. The service is tailored to businesses in Life Sciences, Sustainability and Deep Tech sectors. Based on TRL, one of the three following services will be provided: 1) Market Research and Assessment: Experts conduct data collection and analysis to examine market dynamics, customer behaviors, and industry trends. This includes competition analysis to evaluate competitor strategies, strengths, and weaknesses, helping businesses identify differentiation strategies and mitigate potential threats. 2) Business Planning : Initially, financial experts assist clients in refining business plans and defining the financial structure of the company. This includes leveraging existing market research data and creating detailed revenue and cost forecasts to strategically plan resource allocation and business growth. The second phase involves the necessary sections to proceed with a future company valuation, i.e., Value Proposition: Solution advantages within the value chain; Commercialisation Roadmap; Business case & Revenue forecasts; Review or elaborate the Cost Structure and Regulatory Framework; and Financial Planning and Funding Sources along the growth stage. 3) Early Impact Assessment (from TRL 6 onwards, with significant results in a relevant environment): In the first stage, early economics analyses address uncertainties in business development, assessing the potential impact of new technologies and positioning products effectively within their ecosystems. The second stage focuses on techno economic feasibility analysis regarding product-market fit and environmental and social impact assessment. Leveraging a global network, personalised digital market access queries are developed and distributed, ensuring businesses gain actionable insights once their product is defined. The Market Research service's goal is to equip businesses with actionable market intelligence, enabling informed strategic decisions to enhance market positioning and establish the basis for a further detailed business plan. The Business Planning service’s primary goal is to equip businesses with robust financial strategies, enabling them to manage resources effectively and positioning the company for future fundraising. Activities include one-on-one coaching sessions, and feedback loops. The Early Impact Assessment goal is to validate market and business planning assumptions with real world data from queries and interviews with key opinion leaders and stakeholders.