This service supports startups and teams in the health and well-being sector in developing comprehensive scaling and go-to-market strategies, as well as business development plans. It focuses on critical aspects such as new revenue streams, hiring, process optimisation, internal communication, corporate structuring, internationalisation, and diagnosing the needs and resources of the team. The service is tailored for startups that have validated their product or service and are ready to scale their operations. Over 2 to 6 months, the service involves detailed assessments, strategic planning, and implementation support to ensure sustainable growth and market penetration. The expected outcome is a robust scaling and go-to-market strategy, along with a structured business development plan and a clear roadmap, enabling startups to efficiently expand their operations and market presence. Goals: i) To develop and implement effective scaling strategies. ii) To optimise business processes for better efficiency and productivity. iii) To structure startups to scale as future corporates. iv) To formulate and execute go-to-market strategies for new and existing markets, for better international expansion. Phases: Identify needs and gaps and conduct thorough assessments of current operations and market opportunities to develop strategic plans. Providing hands-on support for the implementation of scaling and go-to-market strategies. Continuously monitoring progress and making necessary adjustments to strategies and plans. Expected Outcome: A robust scaling and go-to-market strategy, along with a structured business development plan, enabling startups to efficiently expand their operations and market presence.