Assessment of USA Market(s) and De-risking Framework Analysis

This service provides an unbiased multi-disciplinary assessment and “de-risking” diagnostic of your business, i.e., technical and financial status and assessment of the current prospects of the company as an investment opportunity in the USA market. A report is prepared as  pre-investment or post-investment business case and evaluations are conducted by investors or managers from Incubation, Acceleration and Venture Building Programmes and Innovation Hubs. 

The report is based on review and analysis of materials provided by the company in a data room, including financial statements, financial projections, investor presentation, and other information that is requested in a document request list. Additional information is obtained through direct interviews with key company leadership and stakeholders. 

This consists of needs analysis review of 8 technical and business areas that are critical to success: 

- Company Description, Strategy & Management Team: 1) Advisory Board, 2) Key Milestones YTD, 3) Core Competencies.
- Market: 1) Target Market Attractiveness (TMA), 2) Total Available/Serviceable Available, 3) Service Obtainable Markets (TAM, SAM, SOM),
- Product: 1)Technology and Market Needs (TRL, MRL), 2) Product Design & Development, 3)Prototyping and PoC and Manufacturing, 4) Product FABs with Market Fit), 5) Pricing Strategy.
- GoToMarket and Operations: 1) Business Model & Value Proposition, 2) Sustainable Competitive Advantage (SCA), 3) Sales, Marketing, BD and Alliance Strategy, 4) Distribution and/or Channel Strategy, 5) Promotional Strategy (including Social and Digital Marketing).
- Finance: 1) Business Model Profitability, 2) Funding Status & Financial Requirements, 3) Strategic Partnerships.
- Other (offered via strategic collaborators): 1) Legal (Corporate Formation, Intellectual Property, etc),2) Regulatory & Clinical Strategy, 3) Reimbursement (Market Access) Strategy.