The Matchmaking service is designed with a lead-generation focus, helping companies accelerate market entry, validate opportunities, and connect with the right partners more quickly and effectively. Market Access supports companies according to their stage of development, identifying and engaging high-potential clients, strategic partners, distributors, and investors that align with their business model and growth objectives. By combining market intelligence, targeted outreach, and a strong international network, Market Access creates meaningful connections that go beyond simple introductions. The organisation works closely with SMEs and startups to clearly position their value proposition, refine messaging, and approach decision-makers with tailored communication that resonates with each target market. The expert team conducts direct engagement with selected prospects, assesses their level of interest, and filters opportunities to ensure quality and relevance. Market Access focuses on delivering qualified leads and curated meetings that maximise impact while minimising time and resource investment—an especially critical factor for early-stage and scaling companies. Throughout the process, the team provides continuous support, strategic insights, and follow-up to help transform conversations into concrete business opportunities. This service enables SMEs and startups to gain market traction through access to high-quality, well-targeted business meetings that open the door to future collaborations. By connecting companies with relevant decision-makers and ecosystem players, Market Access helps create the conditions for sustainable growth, informed decision-making, and long-term strategic positioning, with speed, confidence, and a clear focus on opportunity potential.