Market Access specialises in preparing businesses for international expansion by developing comprehensive go-to-market strategies and providing a range of services, including market selection and research, tailored to your needs. The company's approach ensures the team works closely with you every step of the way to guarantee your success, reinforcing SMEs’ and startups' growth and competitiveness, supporting long-term sustainability, and market entry success by conducting clear internal and external analyses and action plans to enhance the market strategy. Market Access will use local expertise and various market research methodologies, including primary and secondary sources, to create a comprehensive market analysis for an international expansion plan. An important part of this work is the international market selection. This entails a comprehensive evaluation of relevant indicators linked to your business and target markets, enabling you to make informed decisions and select suitable international markets for expansion. Beyond the analysis phase, the approach to international marketing planning encompasses the marketing mix and sales strategies. The Market Access team also enables the development of performance indicators to assess the plan's effectiveness, which are tailored to the specific demands of the target market and flexible enough to adjust to changing situations. A complete and specific International Marketing Plan will be delivered to help all the EIC Beneficiaries to go to the target market with a solid background to reduce the risks of an unsuccessful expansion.