Branding, communication strategy and assets for global scaling
MOST Foundation
Service ID:
EP68S3Building a strong, recognisable brand on a global stage is essential for attracting clients and partners. We help companies craft a communication strategy that will stand out internationally. By creating consistent visual assets and compelling marketing content, we convey the unique value of their offerings, capturing attention and interest across new markets.
The benefits of this service are, i) a distinctive, memorable visual identity, including a refined logo and cohesive branding, that enhances global brand perception, ii) a strong, effective social media presence designed to attract new clients and partners across international markets, iii) consistent, strategically aligned messaging that positions the company to resonate with diverse audiences and supports global scaling, iv) culturally tailored communication that adapts seamlessly to target markets, enhancing engagement and interest, v) aligned strategic communication, ensuring that all digital and traditional media convey a unified brand message.
The assets are, i) a tailored selection from a broad range of proposed assets, including videos, graphics, infographics, explainer animations, training materials, and online micro-content for social media. We collaborate with each company to identify and develop the most effective assets that align with their goals, ensuring a consistent and engaging brand presence across platforms. The process outline is, i) review of unique brand attributes and competitive differentiation, ii) creation of a communication strategy tailored to the target audience and market culture, iii) development of visual assets, digital content, and promotional materials, iv) tracking results and refining the strategy based on performance insights. This service is designed for TRL5 to TRL9 companies, providing tailored branding and communication strategies that support them from initial market exploration through to full commercialisation. It enables companies at varying readiness levels to build a cohesive, recognisable brand, essential for scaling and attracting investment in international markets.
BASIC: €20,000: For early-stage branding needs, includes core brand identity (logo and colour scheme), and up to 3 content assets (e.g., graphics, simple social posts), and Initial brand and social media recommendations.
STANDARD: €35,000: For multi-market presence - expanded brand identity and communication strategy, tailored for two markets. This includes up to 5 assets (e.g., video, infographics, social content) and social media content planning with tracking over 3 months.
PREMIUM: €60,000: Comprehensive global branding for a full strategic overhaul with a complete visual identity and up to 10 high-quality assets (e.g., animations, training videos). This includes social media strategy with 6-month performance tracking and ongoing adjustments.
Internationalisation
Are you in doubt if this is the right service for you, or do you want to get more information about the service? Get in touch with the EIC Partner providing this service through this query form!
Is this the service you are looking for? If so, you can apply to the service through EIC ACCESS+! Eligible applicants can also get co-funding through the EIC ACCESS+ initiative. Find out more on the project webiste.
Receive up to €60,000 in grants, covering up to 50% of the costs, to access specialised services from the EIC Service Catalogue. Learn more on the EIC ACCESS+ website.