Specialised advisory services, typically but not exclusively, for earlier-stage companies, focusing on ideation, concept validation, and business strategy development. A multidisciplinary team of experts in agri-food, healthcare, artificial intelligence, biotechnology, med-tech, and sustainability collaborates with companies to craft compelling value propositions that address market needs. Validation efforts are supported by actively engaging targeted customers through the team’s industry networks, alongside shoppers and users, to ensure commercial offerings align with market demands. The service portfolio includes guidance on business strategy, product development, team building, and the creation of effective business plans and investor pitches. Intellectual property support is provided, including state-of-the-art evaluations, freedom-to-operate analyses, and technology transfer strategies to protect and optimise innovative solutions.  Finally, via the team’s investor network, fundraising support is also offered, hence providing comprehensive assistance in navigating the complexities of launching and scaling successfully.