This coaching service is designed for startup founders, C-level executives (e.g., CEO, CTO), and operational teams seeking strategic clarity, implementation support, and business model refinement. The service delivers tailored coaching based on each startup’s specific challenges and ambitions. The sessions are conducted by experienced entrepreneurs and industry experts with diverse backgrounds, selected according to the startup’s domain and maturity level. Participants engage in structured, challenge-driven sessions aimed at uncovering blind spots, prioritising actions, and enhancing internal alignment. Outcomes include actionable plans, customised templates, improved business model drafts, sales scripts, and clear next steps. The core activities are: a) Create clarity in strategy and execution, b) Strengthen team cohesion and motivation, 3) Propose validated approaches and best practices, 4) Support reflection and structured decision-making. The service can be delivered remotely or on-site in Berlin/Brandenburg in German, English, or Russian. The implementation format can be individual or team-based sessions (1:1 or group). The service typically lasts 1–3 days, extendable as needed. The service is modular, adaptable to various development stages, and available upon individual or group request. It ensures that results are immediately relevant and applicable to the EIC beneficiary’s current business context.