Product Vision and Design Direction

Units

France

Service ID:

EP364S1
Service description

This service helps deeptech teams turn a complex idea into a clear product direction and a first set of proofs that align internal teams and support external communication. Units works with founders, leadership, and R&D to clarify objectives, constraints, and the audiences who will evaluate the product. Vision is translated into a shared design language, then into a first product expression that makes the next decisions easier. For health and medical products, an optional module can define clinical use scenarios and translate them into clear workflows and requirements, supporting safer design choices and validation planning. Key deliverables include: (i) Design Language (creative pillars and direction); (ii) Vision Proof Pack (first product visuals: 3D files and realistic renders); and (iii) Optional: Clinical Use Scenarios (health products). 

Sector
Biotechnology
Energy
Environment
Health and medical care
Pharmaceuticals
Transport and mobility
Technology Readiness Level
TRL 1 – Basic principles observed
TRL 2 – Technology concept formulated
TRL 3 – Experimental proof of concept
TRL 4 – Technology validated in lab
TRL 5 – Technology validated in relevant environment
TRL 6 – Technology demonstrated in relevant environment
TRL 7 – System prototype demonstration in operational environment
Financial requirements

Daily rate: 1,000/day. Typical effort: 15-25 days depending on complexity and stakeholder availability. Estimated total: 15,000 to 25,000. Optional clinical module priced at the same daily rate.

Disclaimer related to service

Delivery typically takes 5 to 8 weeks from kick-off, depending on stakeholder availability, review cycles, and access to technical information. The timeline is confirmed after the initial alignment sessions. This service does not include grant writing, proposal drafting, or EU project management. Any additional modules (e.g., Clinical Use Scenarios) are scoped and scheduled separately.

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Receive up to €60,000 in grants, covering up to 50% of the costs, to access specialised services from the EIC Service Catalogue. Learn more on the EIC ACCESS+ website.