International markets assessment and prioritisation

We assist European deep-tech companies in identifying the most promising international markets. Our approach is based on a comprehensive market potential assessment, including the identification of key prospects and clients (international lean customer development), as well as an analysis of growth potential in selected markets. This service enables businesses to make market entry decisions with confidence, backed by extensive market insights and minimised risk. 

The benefits of this service are, i) prioritization of high-growth markets, ii) deeper understanding of local competition and consumer expectations, iii) risk reduction through in-depth market insights and dynamics, iv) faster, more informed market entry decisions, v) early adopters on new markets. The process outline is, i) international markets prioritisation, ii) comprehensive analysis of defined markets data, trends, and local regulations, iii) assistance in identifying key partners, clients, and distribution channels with international lean customer development, iv) evaluation of resources and potential challenges for a successful market entry, v) target market recommendation and suggested strategies to minimise risk. The service is primarily designed for TRL9 companies ready for commercialisation; however, we also support earlier-stage companies starting from TRL6. By exploring international markets, we help you identify the optimal entry point, considering that your domestic market may not always be the best starting place. For a successful launch, we can design a tailored softlanding programme, guiding you to the most promising beachhead market.