This service provides comprehensive trade mark support to EIC beneficiaries seeking to protect, manage, and strategically develop their brand assets across European and international markets. It is designed to support startups, scale-ups, and innovative companies at various stages of growth in securing and strengthening their intellectual property position in alignment with their business objectives. The service covers the full lifecycle of trade mark protection, including trade mark searches, filing, prosecution, portfolio management, and strategic advisory. Beneficiaries receive expert guidance on the legal, technical, and commercial aspects of intellectual property, enabling them to make informed decisions and maximise the value of their brand assets. The service includes representation before the European Union Intellectual Property Office (EUIPO) and the UK Intellectual Property Office (UKIPO), as well as support in international trade mark protection and expansion strategies. It is delivered on an ongoing basis and tailored to the specific scope and needs of each project. The objective is to ensure robust protection of brand assets, mitigate IP-related risks, and support long-term commercialisation and market expansion. Through this approach, beneficiaries achieve secure and enforceable trade mark protection, improved portfolio management, reduced legal and commercial risks, and enhanced capacity to scale and commercialise their innovations across markets. The service is delivered by experienced European trade mark attorneys and IP specialists through a combination of advisory, legal representation, and portfolio management support, leveraging an international network of offices and experts to ensure coordinated, efficient, and cost-effective IP protection across jurisdictions.