Business Planning service

The Innovator's Blueprint: Navigating the Path from Invention to Minimum Viable Product

Provided by Technische Universität Wien (TU Wien) · Austria

Service description

Build a winning strategy and roadmap for your academic innovation in four intensive weeks.

You’ve made a breakthrough in the lab. Now comes the harder part: bringing it to market. Our bootcamp is designed specifically for scientists and researchers ready to commercialize their technology. We’ll guide you through a strategic blueprint that ensures your team is aligned, your market opportunity is clear, and your path forward is executable.


What You’ll Cover:

  • Week 1: Build Your Foundation — Establish clear team roles and responsibilities, align on equity structure, and create a shared vision. Understand your legal and governance foundation from day one.
  • Week 2: Know Your Market — Analyze market opportunities and identify where your technology creates real value. Discover
    adjacent application fields and customer segments you may not have considered.
  • Week 3: Understand Your Customer — Conduct structured customer interviews to validate your assumptions. Segment your market to identify your ideal early adopters and the customers that matter most.
  • Week 4: Define Your MVP & Financial Strategy — Translate customer insights into a minimum viable product roadmap. Develop realistic financial projections, understand your funding needs, and lock in your go-to-market strategy.
  • Expert-Led Workshops
  • Domain-specific experts guide you through each phase, sharing practical insights from successfully commercialized deep tech ventures.


Why This Works
This bootcamp condenses years of entrepreneurial learning into four weeks of strategic clarity. You’ll leave with a validated business blueprint, team alignment, and an executable roadmap, and the financial clarity needed to raise funding or launch confidently.

Application period: 17.06.2027 - 16.06.2026
Program start: 30.08.2027
Program end: 05.10.2027

This program is offered by the TU Wien Innovation Incubation Center of TU Wien. The program offers flexibility in its implementation, with options for in-person, online, or hybrid modes. While we provide the option for remote participation, we highly recommend attending in person to maximize the benefits and engagement opportunities of the program. Running the program in Vienna also puts you inside one of Europe's most connected deep-tech ecosystems, with access to the investors, founders, and industry contacts who make up that network. Participating in this program requires the signing of NDAs. We want to make sure the participating projects can share openly among each other and with our lecturers and mentors their challenges and next steps. Note: Program fee does not include transportation, accommodation, or meals.

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