PR Strategy Coaching for Deep Tech Founders

Service description

Truesix offers a focused coaching programme designed to build the PR and communications capabilities of deep tech founders and their teams. The programme consists of two to four sessions delivered over two to four weeks, with formats adaptable to individual or small group participation. The service is directed at EIC Pathfinder and EIC Transition beneficiaries, as well as early-stage EIC Accelerator companies at TRL 1–7 that have not yet established a systematic approach to international communications. The goal is to equip founders with the practical knowledge, tools, and confidence to manage their own international PR and media engagement — reducing dependency on external agencies for routine communications tasks. The programme is structured in three stages: Narrative fundamentals: how to develop a media-worthy story, craft an effective elevator pitch, and identify the most newsworthy angles in a deep tech company's work. Media engagement in practice: how to build and use a media list, how to approach and pitch journalists, how to respond to journalist queries, and how to prepare spokespeople for interviews. Strategy: mapping a 6-month communications plan aligned with the company's key milestones, fundraising calendar, and target markets. Expected outcomes include a completed communications strategy document, a working media list, and measurably improved confidence and competence in media engagement among participating founders and team members. The programme is delivered remotely via video call by Truesix's co-founders, who bring over a decade of experience mentoring startups through programmes including Startup Wise Guys, EIC Scaling Club, and Riga TechGirls.

Sector

Sector agnostic

Technology Readiness Level

TRL 1 – Basic principles observed

TRL 2 – Technology concept formulated

TRL 3 – Experimental proof of concept

TRL 4 – Technology validated in lab

TRL 5 – Technology validated in relevant environment

TRL 6 – Technology demonstrated in relevant environment

TRL 7 – System prototype demonstration in operational environment

Financial requirements

The service is offered at a rate of €1,500 to €4,500 (excluding VAT), depending on the length and scope of coaching, number of sessions, etc.

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