Pre-incubation and incubation is a structured entrepreneurial support program designed for startups and innovators in the early stages of development, aimed at strengthening the market potential of the proposed solution. The service has an indicative duration of 2–3 months and is intended for innovative ventures operating across different sectors. Its objective is to support the transformation of an innovative solution into a business project with solid market foundations, a defined business model, and initial elements of operational validation.

The program is structured into four sequential phases. The first phase includes analysis of the target market, definition of customer segments and buyer personas, assessment of market needs, and competitive mapping. The second phase focuses on defining the value proposition and the key differentiating elements of the solution. The third phase is dedicated to business model development, including the definition of revenue streams, customer acquisition channels, pricing strategy, and key traction metrics. The fourth phase supports the definition and testing of the Minimum Viable Product (MVP) through feedback collection and initial market validation activities. The service is delivered by internal advisors with expertise in entrepreneurial development and business strategy. The expected outcome is the availability of a validated value proposition, a structured business model, and a tested MVP.