E-CO Consulting & Coaching supports start-ups, SMEs and deep-tech companies in developing robust business plans and fundraising strategies that facilitate growth, investment attraction and access to innovation funding opportunities. The service helps organisations transform innovative technologies and research outcomes into commercially viable business opportunities through a structured planning process. Support includes business model assessment, value proposition development, market and competitor analysis, customer segmentation, revenue model design, financial forecasting, risk assessment and growth strategy development. A key component of the service is the preparation of investment-ready documentation and fundraising roadmaps. Companies receive guidance on defining funding requirements, identifying suitable funding sources, developing investor-oriented business cases and preparing financial and operational plans aligned with investor expectations. The service also includes strategic support for accessing public and private funding opportunities. Depending on the company's objectives and maturity level, E-CO assists in identifying suitable programmes such as EIC Accelerator, Horizon Europe, Eurostars, EUREKA, national R&D grants and private investment mechanisms. Companies receive recommendations on funding pathways, timing and resource allocation to maximise their chances of success. Particular attention is given to deep-tech and innovation-driven ventures requiring specialised commercialisation strategies and long-term growth planning. Through a combination of expert guidance and practical business development methodologies, the service enables companies to strengthen their market position, improve financial sustainability and prepare for international expansion. The service is suitable for both early-stage ventures and growth-stage companies seeking structured planning and fundraising support.