HDI Group provides comprehensive support to European companies looking to internationalise, including access to established networks, focusing on expanding their business in the UK, Israel, Germany, and the US. The assessment will map the development process, considering its current TRL level and the value chain, including customers, competitors, public authorities, and other stakeholders relevant to the innovation's development, approval, adaptation, and implementation. The EIC beneficiaries will understand how to maintain a competitive advantage and adapt the product for multinational markets. Examples of services that we provide include: 

1. Global Market Research and Analysis:
• Target Market Identification: Assessing potential international markets to identify where the startup's products or services will be most successful. 
• Competitor Analysis: Evaluating local competitors in target markets to understand competitive positioning and market saturation. 
• Cultural and Consumer Behavior Studies: Analysing cultural differences and consumer preferences to tailor offerings effectively.

2. Global Marketing and Branding: 
• International Brand Strategy: Developing a global brand strategy that respects local cultural nuances while maintaining a consistent brand identity.

3. Market Entry Strategy and Planning:
• Entry Mode Selection: Advising on the most appropriate market entry strategies, such as direct exporting, establishing subsidiaries, joint ventures, or partnerships. 
• Distribution and Channel Strategy: Developing strategies for local distribution, including selecting local partners, and distributors, or setting up e-commerce platforms. 
• Pricing Strategy: Creating a pricing model that considers local purchasing power, competition, and currency fluctuations. 

4. Scaling Strategy for International Markets:
• Scalability Assessment: Evaluating the startup's readiness to scale internationally, including infrastructure, product fit, and operational capacity. 
• Strategic Partnerships: Identifying and establishing partnerships with local businesses, governments, or industry players to support scaling efforts. 
• Long-term Growth Planning: Developing long-term strategies for sustainable growth in international markets, including potential exit strategies, mergers, or acquisitions. 

5. Funding and Investment Support:
• International Funding Strategy: Advising on attracting international investors, including tailoring pitches for global venture capital firms or angel investors. 
• Government Grants and Incentives: Identifying and applying for government grants, incentives, or subsidies available in different countries. 
• Financial Modeling for Global Expansion: Developing financial models that account for the complexities of operating in multiple currencies, tax regimes, and economic environments.