A team of experienced business developers and seasoned customer marketers with extensive industry networks facilitates introductions to corporations, research institutions, and key opinion leaders.  Assistance is provided in creating compelling sales stories and strategies that address customer and industry needs in quantitative and qualitative value terms. Additionally, the offering covers training and coaching on essential sales strategies and negotiation skills with hands-on support for drafting and negotiating commercial contracts. Specifically for business-to-business products or services, the focus is on crafting and implementing strategies that drive sales at the shopper/user level, thereby catalysing business growth across the entire value chain. The service includes guidance on the go-to-market journey, covering commercial strategy, product-market fit, and the selection of local business partners and distributors. For selected markets, a local team of experts also offers guidance on international expansion, setting up test-bed markets for a region, establishing local subsidiaries, accessing local funding, and team recruitment. Nova Fines Partners LLP enables ventures to navigate the complexities of launching and scaling successfully.