This service supports EIC beneficiaries in assessing the commercial potential of their innovation in Romania and/or across the wider Southeast European region, including countries like Moldova, Bulgaria, Serbia, and Ukraine by analysing the market landscape, validating customer demand, and defining the best approach for market entry. The goal is to help startups understand where their product fits, what customer segments to target, and which sales and distribution strategies to adopt. The analysis starts with market research and competitive benchmarking, identifying key industry trends, regulatory requirements, and existing solutions. This is followed by a customer segmentation process, where early adopters and ideal customer profiles are defined through market validation techniques such as surveys and interviews. The next step involves evaluating pricing strategies and revenue models, considering local purchasing behaviors and investment appetite, ensuring alignment with market expectations. The service also includes an assessment of the best sales channels and distribution options, whether through direct B2B or B2C models, partnerships, or government programmes. Based on these insights, the startup receives a tailored Go-to-Market roadmap outlining market positioning, pricing strategy, customer acquisition channels, and growth opportunities. The final deliverable is a market entry report with concrete recommendations on scalability, competitive differentiation, and potential business risks. This support is provided remotely through data-driven research, expert consultations, and interactive validation exercises, ensuring that startups are well-prepared to navigate the Romanian market.