This service offers personalised coaching and mentoring to EIC beneficiaries seeking to strengthen their business leadership, market uptake, and international growth capabilities. Tailored to founders and executive teams, the support focuses on three core areas: commercial strategy, internationalisation, and executive management. Through one-on-one sessions and strategic workshops, we guide beneficiaries in refining their sales approach and unlocking early market traction, identifying the most effective channels and partners to accelerate product adoption. Drawing on deep experience in international markets, we support the design and implementation of a country-specific expansion strategy, helping innovators scale beyond their domestic market. From regulatory adaptation to partner identification, we co-develop actionable plans to position the product globally and secure early customers abroad. In addition, we offer CEO-level coaching to help founders navigate the complexities of leading a growing company. This includes support with decision-making, team management, resource prioritisation, and aligning the organisation with strategic goals. Mentoring is delivered by senior experts with hands-on experience in scaling biomedical ventures, managing cross-border operations, and leading successful transfer and growth strategies. Sessions are adapted to the specific maturity and challenges of each project and can be delivered online or in person. At the end of the service, EIC beneficiaries will have enhanced leadership capacity, a solid roadmap for market expansion, and concrete actions to drive sales and company growth.