IP Hills provides comprehensive support for the protection and optimisation of trademarks and other distinctive signs, including trade names, domain names, and related identifiers. The service covers the entire lifecycle of a trademark, from initial selection and clearance to enforcement and portfolio management, ensuring alignment with both legal requirements and commercial objectives. The search phase is conducted with a structured approach. First, availability searches are performed to determine whether identical or similar marks are already in use or registered. This is complemented by registrability assessments, examining whether the proposed sign meets formal and substantive criteria under relevant trademark laws. Risk analysis follows, evaluating the likelihood of conflicts with earlier rights and identifying potential obstacles to successful registration. For brands intended to operate across multiple jurisdictions, these searches are extended internationally, making use of both advanced search tools and a coordinated network of foreign trademark specialists. Applications are filed at the national, European Union, and international levels, with procedural follow-up to address examination reports, oppositions, and appeals where necessary. Post-registration, the service includes renewal management, recordal of changes in ownership or corporate details, and strategic portfolio reviews to optimise coverage and value. Continuous monitoring is available to detect potentially conflicting trademark filings, domain registrations, or commercial use by third parties. When infringement or unauthorised use is identified, enforcement measures can include opposition proceedings, cancellation actions, negotiations, and judicial remedies. In cases involving counterfeit goods, coordination with customs authorities facilitates interception at national and EU borders. Additional services include trademark valuation, due diligence in commercial transactions, advice on leveraging IP assets within broader corporate strategies, and training programs on trademark management. Through this integrated framework, IP Hills ensures that brand assets are not only legally secure but also strategically positioned for long-term commercial benefit.