The IFA Next area (at IFA Berlin) is dedicated to future tech and groundbreaking innovations in AI, AR, VR, XR, robotics, quantum, sustainability, and more. It brings together startups, scaleups, mature companies, country pavilions, and game-changers redefining the future. It’s more than an exhibition — it’s where global opportunities meet to grow your business and boost your visibility. With a century of proven success since 1924, IFA Berlin is the ultimate stage for innovation.