Scale to Global supports international startups and scaleups expanding in Europe by combining strategic insight with deep cultural understanding. We believe business culture is one of the most overlooked — yet decisive — factors in successful market entry. From how decisions are made to how relationships are built and deals are closed, every market has its own unwritten rules. Our team brings expertise in business, strategy, innovation, and culture, with experience across France, the DACH region, the UK, and Norway. This enables us to guide startups through the cultural nuances that can make or break their expansion — including communication styles, trust-building, leadership expectations, and stakeholder dynamics. Beyond our core team, we work with a trusted network of local and industry experts across Europe to help startups understand sector-specific mindsets, regulatory subtleties, and operational norms. We don’t just offer insight — we help you adapt your way of doing business to resonate with the local market. By embedding cultural intelligence into your growth strategy, we connect you with the right partners, prospects, and investors — ensuring your expansion is locally grounded, culturally fluent, and built for long-term success.