We support companies and spin-offs in assessing their commercial feasibility through a structured, evidence-based methodology that balances desirability, viability, and feasibility. Starting from the core innovation, we explore whether the solution addresses a validated market need, whether there is a clearly defined and willing customer segment, and whether the business model is financially and operationally sustainable.
Our approach combines multiple, interconnected analyses across market and innovation intelligence. We conduct market trend and target market analyses to quantify opportunity (TAM, SAM, SOM) and identify the most attractive entry points. Stakeholder and competitor analyses allow us to understand the value chain, map decision-makers, and position the innovation within a competitive landscape. In parallel, we assess willingness to pay and pricing strategies to validate revenue potential, while deal and comparable analyses provide insight into investment dynamics, benchmarks, and exit opportunities.
A key differentiator is our use of decision-tree–based market research. We break down critical commercial questions into structured hypotheses and test them step by step, prioritizing the most impactful uncertainties. Each branch of the analysis is supported by high-quality data from platforms such as Wheesbee and GlobalData, complemented by access to our extensive network of key opinion leaders and other stakeholders in Europe across sectors (+6000). 
This integrated approach enables us to de-risk innovation journeys, sharpen market positioning, and support clear go/no-go decisions on ensuring that only commercially viable opportunities move forward. The latter is key in setting-up your spin-off/start-up, in further building your venture and in attracting follow-up funding (within the EIC programme or beyond).