A winning go-to-market and growth strategy based on insights

Service description

This business planning service supports EIC beneficiaries in transforming their funded innovation into a scalable, market-oriented and investor-ready business. Tailored to deep tech startups and SMEs across sectors such as Life Sciences, Sustainability, and Digital Technologies, the service strengthens commercial positioning, business model robustness and financial structuring. The programme focuses on five core pillars: 1) Market positioning and commercial validation: We assess market dynamics, competitive landscape and customer needs to refine the value proposition, validate product–market fit and prioritise high-potential segments. 2) Business model and financial structuring: We develop robust business models, including pricing strategies, cost optimisation and multi-year financial projections, alongside a coherent funding strategy aligned with growth ambitions. 3) Stakeholder mapping and ecosystem activation: Leveraging PNO’s extensive network of corporates, SMEs, universities, research centres and investors, we identify strategic partners, early adopters and collaboration opportunities to accelerate market entry.. 4)Team development: We assess team composition, identify capability gaps and define the profiles needed to build a high-performing, investment-ready organisation. 5) Techno-economic and impact validation: We evaluate scalability, unit economics and market readiness to support credible investment cases and long-term impactThe service is delivered through structured advisory sessions, interactive workshops and iterative feedback cycles, resulting in high-quality outputs such as compelling and investor-ready business plans, pitch decks and financial dashboards. We ensure data-driven insights and direct market relevance my making use of market intelligence (e.g. Wheesbee, Globaldata) and our broad network of key opinion leaders and industry stakeholders.

Sector

Sector agnostic

Technology Readiness Level

TRL 3 – Experimental proof of concept

TRL 4 – Technology validated in lab

TRL 5 – Technology validated in relevant environment

TRL 6 – Technology demonstrated in relevant environment

TRL 7 – System prototype demonstration in operational environment

TRL 8 – System complete and qualified

TRL 9 – Actual system proven in operational environment

Financial requirements

The fee is determined on a case-by-case basis, depending on the length and complexity of the collaboration, the scale of the corporate partner, and the specific services required. Typical fees range between €10-50k.

Disclaimer related to service

PNO is an innovation and funding consultancy with strong expertise in deep-tech, sustainability-driven innovations, and high-impact industrial sectors. PNO reserves the right to prioritise or decline engagement with EIC beneficiaries based on strategic fit, including but not limited to sector focus, technology maturity, and alignment with available investor and funding ecosystems.

Are you in doubt if this is the right service for you, or do you want to get more information about the service? Get in touch with the EIC Partner providing this service through this query form!

Applicants should carefully read the “Terms of Engagement for EIC beneficiaries” before submitting this application form.

1. Background information about the EIC beneficiary

2. Information related to the service provision

Service

You can only select one service offer per submission. If you want to apply to multiple services, you will need to re-submit the respective form for the service.

Service ID

What is the challenge you want to overcome with this service?

In maximum 150 words. Please describe your needs focusing on the current challenges you are experiencing to advance your solution. This information is relevant for the EIC Partner to have a deeper understanding of your challenges and possible solutions.

How do you expect this service to help you address the needs and challenges you have identified?

Please include the deliverables you are aiming to achieve or seeking for.

In maximum 150 words.

Please add any comments or suggestions tailored to your needs that you want the EIC Partner to take into consideration through this service.

In maximum 150 words.

Please describe any questions or uncertainties you may have regarding the service description.

In maximum 150 words.

At which Technology Readiness Level is your innovation or solution?

When filling out the justification, please describe the proof you have for the TRL.

Please give justification about the TRL

At which Business Readiness Level is your innovation or solution?

When filling out the justification, please describe the proof you have for the BRL.

Please give justification about the BRL

Do you have authority or ownership of your solution to disclose information to a third party, e.g., the EIC Partner?

If other, please explain the conditions:

Why did you select this service?

If other, please explain:

If other, please explain why you need this service:

Can you offer equity in return for the service provision?

If other, please explain what you can offer:

How much fund is needed to be raised

What is the funding needed for:

Please explain what are your actual financial needs and for what purpose you intend to use the funds raised?

Please describe your traction providing information on clients and sale.

Have you ever fundraised before?

Why do you need this strategy?

How do you want to develop the strategy: from scratch, rehash an existing strategy, etc.

Type of support needed

Type of support

If other, please explain why you need this service

What is the ideal profile of the partner, investor or customer that you are looking for?

In maximum 100 words.

Type of support (e.g., strategic, technical, financial)

Type of partners (type of organisations)

Sectoral domain of the partner

Purpose for the partnership

Please explain what are your needs for the team

Type of support (Business modelling)

Type of support (Business Plan development, go-to-market strategy, financial forecasts, softlanding programme)

Type of support (Market research)

Type of strategy (business planing, business modelling, marketing, sales, etc.)

Which is the target market?

Why do you need this strategy?

How do you want to develop the strategy: from scratch, rehash an existing strategy, etc.

If other, please explain why you need this service:

Why do you need this service?

I need to develop new business development strategies for my solution or startup

I want to get technical and skill support

I want to get information and knowledge

Other

I am unsure of my specific needs right now and am looking for guidance on how to identify them Please select at least one option.

Please specify the format you prefer (Online, in person, hybrid)

Type of strategy (business planing, business modelling, marketing, sales, etc.)

Briefly describe the areas in which you feel you need the most support in? (Try to be as specific as possible to help us with Coach and/or Mentor matching)

Briefly describe the areas in which you feel you need the most support in? (Try to be as specific as possible to help us with Mentor and/or Coach matching)

Which format and topic do you prefer to receive this service?

Group training, mentoring or coaching on a specific topic

1-1 training, mentoring or coaching on a specific topic

P2P

I am unsure of the best format for me and would like some guidance on coaching methods

Other

If in person or hybrid, please specify where you are able to access the facilities (Country)

Please specify the topic you are interested in

Please specify the format you prefer (Online, in person, hybrid)

Please specify the format you want from the counterpart in P2P exercise

If other, please specify the topic and format: If in person or hybrid, please specify where you are able to access the facilities (Country)

What are your specific needs for your team in respect to coaching, training and mentoring?

Please explain if you are intending to incorporate a new team.

If other, please explain why you need this service:

Why do you need this service to access infrastructure and support R&D?

I need to get technical support for product or service development

I need to get access to technological or technical laboratories / equipment / testbeds

I need co-working spaces

I need access to R&D support funds and opportunities

I need access to technical expertise

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

Please specify which product or service you have

Please specify which equipment / tools you need

Please describe the type of trials, testing, experiments or other scientific activities you need to conduct

Please specify how you are able to access the facilities (Online, In person, Hybrid)

If in person or hybrid, please specify where you are able to access the facilities (Country)

If other, please explain why you need this service:

Why do you need this IP & Legal service?

I need to get general information on IP or on regulatory aspects

I need to develop a strategy for my IP

I need to develop a strategy for regulatory compliance in a different market

I need to get information and guidance to apply protection for IP

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

Please describe the market you are targeting:

If other, please specify why you need this service:

What type of due diligence service are you looking for?

Investment readiness

Legal

Environmental

Technological

I need technical support for product or service valuation

I need information on how and where to conduct valuation

I need assessment of technology readiness or market readiness of my product / technology / service

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

Please specify which product or service you have and the expected results of your solution

If other, please specify what type of due diligence service you are looking for:

Why do you need this Prototyping & PoC service?

I need technical support for prototyping of product or service development

I need access to living labs or fablabs

I need access to expert guidance for prototyping

I need support in the Development of PoC

Support for validation of the prototype or PoC with end users

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

Please specify which product or service:

Please specify the type of support or facilities you need

Please specify the type of activities you need to conduct

Please specify how you are able to access the service (Online, in person, hybrid)

If hybrid or in person, please specify where you are able to access the facilities (Country)

If other, please explain why you need this service:

What type of service are you looking for?

For recruiting talent

For recruiting C-level professionals

For developing a long-term HR strategy

To access databases for recruiting talent

To access network or platforms to be used as sources of talent

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

If other, please specify what type of service you are looking for:

Please specify (HR and Talent)

What are the functions of the talent you are looking for?

Human Resources

Administrative

Financial experts

Laboratory technicians

I need multiple functions

I am unsure of my specific needs right now and am looking for guidance on how to identify them

Other

If other, please specify what are the functions of the talent you are looking for:

Which are your target markets/countries for internationlisation?

Are you currently in the process of expanding or internationalising to foreign market or countries?

If yes, please name the market or country

What type of internationalisation support are you seeking?

Expansion and investment readiness assessment

Market Entry Strategy

Sales and marketing support

Fundrasing and commercialisation support

Distribution support

Matchmaking and networking support to meet foreign investors

Portfolio Oversight Support

Registration of company and/or joint ventures with foreign partners

Other

If other, please explain the type of support:

Required attachment for EIC Partner

Please see the respective service description.
One file only.
30 MB limit.
Allowed types: txt, rtf, pdf, doc, docx, odt, ppt, pptx, odp, xls, xlsx, ods, jpg, jpeg, png.

I have read the “Terms of Engagement for EIC beneficiaries” and agree with the terms and conditions.

I agree to provide my feedback to the compulsory Satisfaction and Impact assessments that will be conducted by the EIC Contractor and/or EIC Partner(s).

I am available for a review meeting aiming to clarify some questions or uncertainties the EIC partner might have.

EIC beneficiaries can indicate their availability and willingness to hold a validation meeting with the EIC Partner offering the service they are applying to with the aim of clarifying doubts or challenge concepts that might be not so clear in the application forms.

Connect with innovators across Europe

The European Innovation Council (EIC) and the EIC Contractor of the EIC Ecosystem Partnership Programme are committed to protecting and respecting your privacy. The personal information submitted through this form will be used in the activities of EIC-funded projects. Please click below to provide your consent. For more information on our privacy practices, and how we are committed to protecting and respecting your privacy, please read our Privacy Policy or contact us at the EIC Ecosystem Partnership Programme Helpdesk via eicpartnerships-helpdesk@eic-bas.eu.

Math question (9 + 0 =)

Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

This form is used to submit queries from EIC beneficiaries and Seal of Excellence holders about the corresponding service. Your questions and concerns will be processed and responded to by the respective EIC Partner providing the service.

For general queries about the programme, contact the EIC Ecosystem Partnership Programme Helpdesk via eicpartnerships-helpdesk@eic-bas.eu.

Service ID

First name

Last name

Phone number

Name of organisation

Subject of the query

Message for the EIC Partner providing the service concerned

Connect with innovators across Europe

I give consent to the use of my personal information.

Math question (9 + 4 =)

Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

EIC ACCESS+ Co-funding

Is this the service you are looking for? If so, you can apply to the service through EIC ACCESS+! Eligible applicants can also get co-funding through the EIC ACCESS+ initiative. Find out more on the project website.

Receive up to €60,000 in grants, covering up to 50% of the costs, to access specialised services from the EIC Service Catalogue. Learn more on the EIC ACCESS+ website.