This service will involve advising and consulting on selecting and developing a project/business development path in terms of business, legal and technical aspects, and is addressed to projects up to TRL5 (EIC Transition and EIC Accelerator beneficiaries). One or more of the stages described as follows will be selected depending on the type and the stage of the project: Investment advice on the creation of spin-off companies - start-ups; Advice and consulting on the choice of project development path; Identification and analysis of the commercial potential of a given solution including market analysis, competition analysis and identification of market advantage of an innovative technology/ service/ product; Analysis of trends in the area of innovation; Advising on the preparation of technology transfer agreements between the research unit, research team, and entrepreneur; Consultancy on the development path of technology including financial analysis of the various stages and risk matrix; Service performed by in-house specialists, hybrid mode. The outcome is a complete analysis allowing to choose the path of development of a given project at a specified level of technological readiness TRL (development of a path for further project development or project development documentation in the form of a Business Plan or/Business Model or/Development Strategy or/Target Market Analysis or/Competition Analysis or/Business Analysis of the profitability of the project.