This advisory service supports EIC beneficiaries in aligning their business strategy with the demands of growth, investment, and innovation exploitation. Targeted at companies in the growth stage, it helps refine the business model, validate product–market fit, and strengthen the go-to-market approach. Particular focus is given to integrating project outcomes into a broader business growth narrative that resonates with investors, partners, and future clients. Through a mix of coaching sessions and strategic advisory, EIC beneficiaries receive tailored support to improve their commercial positioning, sales strategy, and partnership development. The service also addresses reporting alignment, helping companies frame progress against milestones in a way that supports both internal decision-making and external communication (e.g., with investors or funding bodies). The service delivers: 1) Personalised coaching sessions focused on strategic milestones, investor alignment, and scaling challenges, and 2) Review and refinement of KPIs and reporting to reflect business and innovation goals.