International Commercialisation and Marketing

Sue Ellen Investments


Service ID:

Service description
Ongoing support for global marketing and commercialisation of the beneficiary's innovation, including target market analysis, customer journey definition, competition and alternatives review and analysis, go-to-market strategy, brand strategy, brand messaging and visual identity, brand implementation, global marketing strategy and planning, staffing and agency selection, and more. The coaching is offered as hands-on expert business support based on Sue Ellen's team experience, expertise, and skills. It is provided to entrepreneurs and key members of the beneficiaries' teams in one-on-one meetings or small groups (up to 5-6 participants, or more if required). The service comprises, as needed, online and offline workshops/seminars/business meetings. The sessions' structure, length and frequency will be defined together with the beneficiary according to its specific needs and development/growth stage. We recommend a minimum of 20 1.5-hour sessions to achieve relevant results.
Health and medical care
Technology Readiness Level
TRL 1 – Basic principles observed
TRL 2 – Technology concept formulated
TRL 3 – Experimental proof of concept
TRL 4 – Technology validated in lab
TRL 5 – Technology validated in relevant environment
TRL 6 – Technology demonstrated in relevant environment
TRL 7 – System prototype demonstration in operational environment
TRL 8 – System complete and qualified
TRL 9 – Actual system proven in operational environment
Financial requirements

Hourly rate ranges between €180-€280. Pre-defined budget/hourly packages can be agreed upon with the beneficiary depending on the required support scope.