STEP 1 – DESIGN WORKSHOP The workshop provides entrepreneurs with knowledge and repeatable tools to strategically incorporate sustainability in the business model (processes, products, supply-chain flows and customer relationships) . Therefore aligning sustainability actions and value proposition with an eye to profitability. The course begins with an assessment of the company's starting position and the bottom-up definition of its sustainable development goals (archetypes of sustainable business models they want to integrate). Relying on business model patterns, we define the “to-be” business model and the activities and resources that must be deployed to fit the business model archetype. The team and the entrepreneur then draft a synthetic operational plan of the steps to fully integrate the new business model into daily business processes. STEP 2 – IMPLEMENTATION CO-PILOT The team provides on-going support in the implementation of the operational plan (set up and facilitation of the project steering committee + “research-based second-opinion” on key decisions + progress tracking against plan). Expected duration: 3– 6 months. Fondazione REI can facilitate the contacts, on the Emilia Romagna territory, to validate intercompany assumptions throughout the service delivery.