Business Planning service
Brand and Communication Design
Provided by Units · France
Service description
This service helps deeptech teams turn their product story into a coherent brand and give it a public face that investors, customers, and partners can trust. Units works with founders and leadership to clarify positioning and narrative, then translates them into a visual identity: naming direction when needed, a logo and brand system, and a tone of voice that carries across every touchpoint. The identity is expressed through a website designed and built to convert, from a focused one pager to a fuller site, and through imagery, renders, and investor facing materials that support fundraising and go to market conversations. Units treats communication as a design discipline, tested and refined the same way we approach product decisions, not as a layer added at the end. Key deliverables include: (i) Positioning and Brand Identity, narrative, visual system, tone of voice; (ii) Website, designed and built, one pager to full site; and (iii) Communication Assets, imagery, renders, investor and pitch materials.
Delivery is typically structured in phases, positioning and identity first, then website design and communication assets, delivered over 6 to 12 weeks depending on scope and stakeholder availability. Timelines are confirmed after the initial alignment session. This service does not include grant writing, proposal drafting, or EU project management. Paid media, advertising spend, and ongoing social media management are excluded: Units designs the assets and the narrative, not the media buy.