This service focuses on strategic readiness, validation, and market access, enabling EIC beneficiaries to make informed, capital-efficient decisions before committing to full U.S. market entry. A six week programme, delivered by a Silicon Valley–based team, the service helps validate assumptions, refine positioning, and reduce early execution risk.

Market & Product Validation: 
High-level validation of the U.S. market opportunity, competitive landscape, and customer dynamics. The EIC Partner assesses the beneficiary’s value proposition, target customer segments, and differentiation relative to U.S. competitors. This includes expert-led market sense-checking, review of existing customer insights, and benchmarking against comparable U.S. companies to evaluate demand signals and readiness for product–market fit. 

Marketing & Sales Readiness: 
Review and refinement of the beneficiary’s U.S.-aligned marketing, sales, pricing, and market entry approach. The EIC Partner assesses the clarity and credibility of the commercial narrative, customer acquisition strategy, and sales motion, ensuring alignment with U.S. buyer expectations. Recommendations are provided to strengthen overall commercial readiness. 

Partnerships & Market Access: 
Strategic guidance on identifying and prioritising U.S. partnerships that may support market entry and adoption. The EIC Partner advises on engagement strategies and may, where appropriate, support exploratory connections with relevant executives, customers, and ecosystem stakeholders.