KOYS is research lab operating in innovation impact analysis for complex socio-economic environments. We develop and validate service models and operational plans to understand the dynamics of interactions among stakeholders: people, communities, industries, and policymakers. KOYS performs research and develops models that implement Sustainable and Responsible Innovation, Digital Social Innovation, the Ethics of human-centred technologies, models for Complex Systems, and Digital Skills. Development and validation of discrete models representing complex socio-economic systems, exploring the mechanisms underlying the outreach effect of policy measures, and the development of ad-hoc solutions for simulating innovation strategies.